Soofa expands its footprint in the Greater Boston area with an installation of five Signs in the Town of Winthrop.
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Rollo is always on the lookout for new, innovative ways to embed the team in neighborhoods they work in. He explains, “We’re trying to meet our customers where they are.”
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As Soofa continues to grow, we commit to building an organization that reflects the diverse population of the U.S. beyond gender identity—including race, age, ability, and more.
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Residential neighborhoods are still favored spots though commercial spaces are on the rise.
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Good communication is key for any partnership, and the relationship between local governments and their constituents is no exception. Effective city communications are consistent, transparent, far-reaching, and engage citizens in discussion and decision making processes.
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After Massachusetts announced reopening plans in early June, local destinations and attractions were looking for a unique way to reach people in the Boston area.
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Navigating new areas can be disorienting, confusing, and downright frustrating. That’s why effective wayfinding systems are so important.
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Throughout a sponsorship term, Soofa conducts regular field testing as well as informal interviews with community stakeholders to collect feedback for sponsors on the perceptions of digital advertisement, creative and branding, and usefulness of Signs in the community.
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Based on tons of community feedback and input from pedestrians walking by our Signs, we've redesigned the Soofa Sign digital layout to improve overall engagement.
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Monitoring organic search traffic is a great and simple way to gain a deeper understanding of the impact of your outdoor campaign in the areas you’re running it.
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Soofa’s CEO, Sandra Richter, discusses the Boston investment scene and her experience with venture capital as a co-founder of Soofa.
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