Increasing Access to Critical Multilingual Public Information

Cities are using Soofa Signs to make governmental updates, public health guidelines, and other relevant neighborhood news accessible to all citizens through multilingual messaging.

InsightssoofaNovember 23, 2020bolts, boston, Brookline, Revere, Multilingual, COVID-19

Medford Bolsters Community Announcements and Engagement With Soofa

Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs.

Case StudiessoofaNovember 19, 2020bolts, Boston

High Museum of Art Uses Soofa Outdoor Advertising to Inspire Atlanta

6% of people exposed to High Museum Soofa ads visited the museum within 30 days.

Case StudiessoofaNovember 16, 2020Advertising

Dr. Sheffield's Engages with Their Audience across Boston’s Districts

Dr. Sheffield’s Toothpaste, the official toothpaste of the Boston Red Sox, activated their partnership in new ways that would reach their target audience during a challenging season for baseball.

Case StudiessoofaOctober 28, 2020Advertising, Boston, COVID-19

Soofa Signs Help Get Out the Vote Before the 2020 Election

In the days leading up to the election, Soofa Signs are dedicated to displaying relevant election information for constituents in the Greater Boston and Atlanta areas.

NewssoofaOctober 23, 2020Vote, Voting, community content, election, foot traffic, bolts

Outdoor Shopping Center Augments Visitor Experience with Soofa Advertising Signs

Legacy Place, an outdoor lifestyle destination and shopping center, is using Soofa Signs to highlight upcoming events and retail specials to its visitors.

Case StudiessoofaOctober 21, 2020bolts

The Data You Need to Prove Your City is Bouncing Back

Using data on pedestrian movement throughout your city, you can reassure stakeholders that the city is still active – people are just using the space in a different way.

InsightsSandra RichterOctober 9, 2020bolts, COVID-19, data, pedestrian activity, cities

Winthrop, MA, Modernizes Wayfinding and Communications With Hyperlocal Marketing

Soofa expands its footprint in the Greater Boston area with an installation of five Signs in the Town of Winthrop.

News, Case StudiessoofaOctober 8, 2020bolts, Winthrop, Boston

Eric Rollo Real Estate Team Makes Their Clients the Hero with Soofa Signs

Rollo is always on the lookout for new, innovative ways to embed the team in neighborhoods they work in. He explains, “We’re trying to meet our customers where they are.”

Case StudiesSandra RichterSeptember 29, 2020Advertising

Diversity & Belonging at Soofa: 2020 Learnings & Updates

As Soofa continues to grow, we commit to building an organization that reflects the diverse population of the U.S. beyond gender identity—including race, age, ability, and more.

soofaSeptember 25, 2020

How Bostonians Have Changed Their Use of Space

Residential neighborhoods are still favored spots though commercial spaces are on the rise.

InsightsSandra RichterSeptember 18, 2020data, pedestrian activity, COVID-19, Advertising, bolts

Constituent Communications: The Key To A Well-Functioning City

Good communication is key for any partnership, and the relationship between local governments and their constituents is no exception. Effective city communications are consistent, transparent, far-reaching, and engage citizens in discussion and decision making processes.

InsightsGuest UserSeptember 9, 2020bolts, communication, cities

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