After Massachusetts announced reopening plans in early June, local destinations and attractions were looking for a unique way to reach people in the Boston area.
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Navigating new areas can be disorienting, confusing, and downright frustrating. That’s why effective wayfinding systems are so important.
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Throughout a sponsorship term, Soofa conducts regular field testing as well as informal interviews with community stakeholders to collect feedback for sponsors on the perceptions of digital advertisement, creative and branding, and usefulness of Signs in the community.
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Based on tons of community feedback and input from pedestrians walking by our Signs, we've redesigned the Soofa Sign digital layout to improve overall engagement.
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Monitoring organic search traffic is a great and simple way to gain a deeper understanding of the impact of your outdoor campaign in the areas you’re running it.
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Soofa’s CEO, Sandra Richter, discusses the Boston investment scene and her experience with venture capital as a co-founder of Soofa.
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As states gradually lift coronavirus lockdown measures, local businesses are advertising their reopenings with Soofa Signs.
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While Soofa Signs are able to track the number of people who walk by while an ad is running with sensor technology, Jack’s Abby wanted to dig in further. We collaborated on a test to discover if people who were walking by the ads were actually engaging with the content.
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Mainvest is sharing the news with Soofa Signs in Allston and surrounding neighborhoods to reach people who love Great Scott.
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It’s a consumer’s ability to recall the brand itself, not brand affinity, that causes repeat consumer behavior. Learn more about why brand awareness matters and how to build it.
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Sandra Richter discusses Soofa’s response to the COVID-19 pandemic on the Brand Heart Podcast.
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