Community development projects play a vital role in improving the quality of life in neighborhoods, towns, and cities everywhere. The following five steps serve as a roadmap for planners and stakeholders to create positive, lasting change within their communities.
Read MoreFor many brands, the winter holiday season is the perfect time to reach audiences through advertising, especially on out-of-home (OOH) platforms. For a successful advertising holiday season, brands should take a creative and strategic approach to capture the attention of consumers. Here are some best practices to consider.
Read MoreWe recently spoke to Beth Shrader, the Planning and Transit Director for the City of Valparaiso, Indiana, to learn how Soofa Signs help the city better connect to their community and support their sustainable initiatives.
Read MoreWith sports betting now legal in Massachusetts, betting companies large and small have brought their business to the Boston community and are rolling out creative OOH advertising strategies. BetMGM is a well-known betting company that recently finished a campaign with Soofa, and here’s how it went.
Read MoreIn today's dynamic and fast-paced marketing landscape, businesses are constantly seeking innovative ways to connect with their target audience. One way to do that effectively is measuring campaign data. Here are some essential key metrics that play a pivotal role in evaluating the effectiveness of an OOH ad campaign.
Read MoreSoofa Signs are now in the coastal city of Gloucester, MA! The city is celebrating its 400 year anniversary since being established, and is making big strides at keeping their community up to date with important public information. Read more details here.
Read MoreSoofa, the leading supplier of solar-powered digital kiosks used as both a smart city communication tool and an out-of-home (OOH) advertising platform, released a new air quality feature this week. The resource will provide Boston residents with timely updates about air quality and recommendations for outdoor activity based on conditions.
Read MoreAre you looking for new ways to connect with your community and engage with more people? Here are some strategies that can help you get started.
Read MoreSoofa Sign inventory is doubling in the coming weeks in our most desirable neighborhood: Boston Seaport! Read the full announcement here.
Read MoreCities and technology are more intertwined than ever, as communities find new ways to connect with citizens, provide resources, and improve everyday life. Although each city’s technology can look different based on their needs, there are many examples and benefits of city tech your community can implement.
Read MoreSoofa Signs are the industry’s only solar-powered information and advertising platform, and their job is to improve local and visitor experiences in communities everywhere. Learn more about how Soofa Signs work, and how to bring them to your city!
Read MoreProgrammatic Ad Buying involves the use of software and algorithms to purchase digital ad space across various websites, mobile apps, or other digital platforms. Here’s how programmatic advertising works for OOH, and how it can benefit your next ad campaign.
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