6% of people exposed to High Museum Soofa ads visited the museum within 30 days.
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Dr. Sheffield’s Toothpaste, the official toothpaste of the Boston Red Sox, activated their partnership in new ways that would reach their target audience during a challenging season for baseball.
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Legacy Place, an outdoor lifestyle destination and shopping center, is using Soofa Signs to highlight upcoming events and retail specials to its visitors.
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Soofa expands its footprint in the Greater Boston area with an installation of five Signs in the Town of Winthrop.
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Rollo is always on the lookout for new, innovative ways to embed the team in neighborhoods they work in. He explains, “We’re trying to meet our customers where they are.”
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After Massachusetts announced reopening plans in early June, local destinations and attractions were looking for a unique way to reach people in the Boston area.
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Throughout a sponsorship term, Soofa conducts regular field testing as well as informal interviews with community stakeholders to collect feedback for sponsors on the perceptions of digital advertisement, creative and branding, and usefulness of Signs in the community.
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While Soofa Signs are able to track the number of people who walk by while an ad is running with sensor technology, Jack’s Abby wanted to dig in further. We collaborated on a test to discover if people who were walking by the ads were actually engaging with the content.
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Mainvest is sharing the news with Soofa Signs in Allston and surrounding neighborhoods to reach people who love Great Scott.
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Soofa Signs will be used to push out important PSAs, health guidelines, and resources for community members and businesses alike, as well as real-time transportation information.
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We’ve been working with amazing partners in 2020, who have handled the changes in the advertising landscape with ingenuity and grace. Here’s how some of the brands running Soofa campaigns are changing their messaging.
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The BAC team quickly pivoted creative to reflect their move to a virtual spring curriculum to keep their students healthy and safe. Within a day of announcing the change, the team replaced creative with an opportunity for individuals to RSVP for a virtual Open House!
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