Soofa Signs offer city landowners like yourself a powerful and versatile tool to engage the public, promote local businesses, foster a connected community, and so much more. Here are creative uses of Soofa Signs to spark your inspiration!
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As the 2024 holiday season approaches, many brands are ramping up their marketing efforts to reach consumers at various touch points. Out-of-home (OOH) advertising is a unique opportunity for holiday campaigns because they offer visibility and engagement in high-traffic areas when consumers are most active. However, holiday ad clutter means your messaging needs to break through in a strategic way. Here’s how to optimize your OOH campaigns this holiday season to maximize impact.
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Since 2014, Soofa Signs and have evolved to improve engagement in large and small communities all over the country. Check out our guide for everything a landowner should know about the benefits of Soofa Signs in their community.
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In the ever-evolving retail landscape, staying ahead of trends in communication signage and shopper engagement strategies is crucial for lasting success. Enter Soofa Signs, a solar-powered digital signage solution offering cutting-edge features that expand retail brand visibility and enhance consumer interaction.
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The North of Boston Convention and Visitors Bureau’s innovative Soofa approach aimed to build brand awareness and attract visitors to the Boston area from beyond the local region. In an insightful conversation, Nancy Gardella, Executive Director of North of Boston, shared her experiences and takeaways with CVB’s digital Soofa campaign.
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We attended Smart City Expo 2024 in New York! Our founder, Jutta Friedrichs, and our Senior Marketing Director, Kiel Hauck, represented Soofa at the event as they made connections with industry leaders and sparked ideas for the future of Soofa Signs.
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How do you access your city’s public transit information? Check out how Soofa Signs are leading the way in sustainable city communication with our transit widget and more.
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Whether you're a resident trying to find your way to a new coffee shop or a tourist exploring unfamiliar surroundings, effective way-finding is crucial for a seamless urban experience. Here’s why Soofa Signs are the perfect wayfinding solution for any city.
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Soofa utilizes sensors in our kiosks to help cities optimize the use of their public spaces and better understand the volume of foot traffic in key areas of their city. However, it’s important to note that Soofa does not collect any identifying data from a person or device.
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E-Ink is the inventor of world leading e-paper technology, launched out of the MIT Media Lab in 1997. While e-paper is commonly seen in platforms like Kindles and Soofa Signs, its versatility knows no bounds. Read more to learn why e-ink technology is expanding eco-friendly possibilities for OOH advertising.
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Soofa’s 2023 report is here! Check out testimonials from our customers about their experience with Soofa Signs, why they chose us, and how they’re improving their OOH campaign results. Download the full report here!
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If your brand is still using traditional OOH platforms like billboards or large LED displays, it’s time to think about decreasing your carbon footprint. Here are 10 ways to create an OOH campaign that will make a positive impact for your brand without hurting the environment.
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