Building brand awareness is one of the most essential, top-funnel marketing strategies for building and growing a successful brand. As a homegrown Boston company, we know our city, how to build brand awareness in it, and ways to achieve results. If you’re looking to boost your brand in Boston, read on.
Read MoreThe Soofa Pedestrian Trend Tracker simplifies the process of gaining insight into pedestrian data trends. Soofa partners can access the tool online, anytime, anywhere.
Read MoreWe sat down (virtually) with marketers from REI and Jack’s Abby Brewing to discuss the importance of hyperlocal marketing and how to do it effectively to build engagement on a local level.
Read MoreCities are using Soofa Signs to make governmental updates, public health guidelines, and other relevant neighborhood news accessible to all citizens through multilingual messaging.
Read MoreUsing data on pedestrian movement throughout your city, you can reassure stakeholders that the city is still active – people are just using the space in a different way.
Read MoreResidential neighborhoods are still favored spots though commercial spaces are on the rise.
Read MoreGood communication is key for any partnership, and the relationship between local governments and their constituents is no exception. Effective city communications are consistent, transparent, far-reaching, and engage citizens in discussion and decision making processes.
Read MoreNavigating new areas can be disorienting, confusing, and downright frustrating. That’s why effective wayfinding systems are so important.
Read MoreMonitoring organic search traffic is a great and simple way to gain a deeper understanding of the impact of your outdoor campaign in the areas you’re running it.
Read MoreAs states gradually lift coronavirus lockdown measures, local businesses are advertising their reopenings with Soofa Signs.
Read MoreIt’s a consumer’s ability to recall the brand itself, not brand affinity, that causes repeat consumer behavior. Learn more about why brand awareness matters and how to build it.
Read MoreBy using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.
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