In today's dynamic and fast-paced marketing landscape, businesses are constantly seeking innovative ways to connect with their target audience. One way to do that effectively is measuring campaign data. Here are some essential key metrics that play a pivotal role in evaluating the effectiveness of an OOH ad campaign.
Read MoreAre you looking for new ways to connect with your community and engage with more people? Here are some strategies that can help you get started.
Read MoreCities and technology are more intertwined than ever, as communities find new ways to connect with citizens, provide resources, and improve everyday life. Although each city’s technology can look different based on their needs, there are many examples and benefits of city tech your community can implement.
Read MoreSoofa Signs are the industry’s only solar-powered information and advertising platform, and their job is to improve local and visitor experiences in communities everywhere. Learn more about how Soofa Signs work, and how to bring them to your city!
Read MoreProgrammatic Ad Buying involves the use of software and algorithms to purchase digital ad space across various websites, mobile apps, or other digital platforms. Here’s how programmatic advertising works for OOH, and how it can benefit your next ad campaign.
Read MoreThe New England Revolution utilizes all types of OOH platforms, including Soofa Signs. We spoke to Justin Rogers, Director of Marketing and Digital Advertising for the New England Revolution to learn what OOH platforms helps them build brand awareness, and why they continue to use Soofa Signs.
Read MoreWith the fast development of artificial intelligence (AI) tools, there are countless options available to help accelerate your marketing efforts. So if you’re new to AI or want recommendations, here are some platforms and ways to use them that will help you build your next OOH campaign faster.
Read MoreWith summer approaching and more people outside, seasonal OOH advertising campaigns are in full effect. To make the most of the warmer months in 2023, here are a few tips to create campaigns that will make a big difference for your brand.
Read MoreKingman and Heritage Islands is a conservation area in Washington D.C., made up of wetlands, walking trails, and parks for the public to enjoy. We spoke to Ed Dunne, Water Quality Manager and Lee Cain, Land Manager for Kingman and Heritage Islands about how their Soofa Sign works to help their efforts in environment education, and how the public has responded to it.
Read MoreWith a population of about 6,000 residents, Bay Harbor Islands is a tight knit and lively area. They currently have one Soofa Sign in their community, and many people have begun to notice how it works. We spoke to Bridget Anne Morin, Director of Communications for Bay Harbor Islands, to hear more about how she uses their Soofa Sign, and how the community interacts with it.
Read MoreCandlewick Press partnered with Soofa in Q4 2022 to bring their static ad campaign to parts of Boston. We spoke to Susan Batcheller, Executive Director of Sales Operations at Candlewick Press to learn more about their campaign and how they measured success.
Read MoreWith so many potential options available to make your city or space more attractive and inviting, how do you know where to start? We've simplified the process by analyzing 5 strategies ranging from placemaking, to focusing on marketing existing strengths.
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