It’s important for Soofa to measure ROI so advertisers and cities can see how their campaigns are performing. We’re able to help our customers calculate ROI in a number of ways to help them meet their various advertising goals.
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A solar-powered approach is what makes Soofa different from most outdoor advertisers. Learn why more and more companies are joining in on the sustainable outdoor advertising movement.
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Things are changing by the minute as cities receive new guidance, monitor vaccination rates, and prepare to reopen. Get the up-to-date guidance and resources to help monitor the situation and prepare your community.
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Outdoor / out-of-home (OOH) advertising is one of the earliest yet most adaptive forms of advertising. Think billboards, bus stops, ads on the sides of trucks, and those you see in shopping malls. Learn about the different types of outdoor advertising and discover what types are right for your business.
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We sat down with leaders in the employer brand and recruitment marketing spaces to get their definition of a strong employer brand, best promotional practices, and tools for measuring success.
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A year into the COVID-19 pandemic, a third federal COVID-19 relief package—the American Rescue Package—has been signed into law. With it comes additional funding reserved specifically for city governments to spend as needed.
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Building brand awareness is one of the most essential, top-funnel marketing strategies for building and growing a successful brand. Soofa Signs are proud to have lived in Atlanta since 2018, and we’ve learned plenty about the city since. Continue reading for our key learnings on building brand awareness in Atlanta.
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Hyperlocal marketing strategy in 5 easy steps. From large to small business marketing efforts, local brand awareness is the key to lasting community brand loyalty. Learn how to effectively target, engage, and build brand fans.
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Community asset sponsorships (CAS) help businesses build local engagement and generate revenue in key markets. If your mission is to target a specific audience or establish a strong presence in a community, then a CAS is for you. Learn how to plan for one today.
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Building brand awareness is one of the most essential, top-funnel marketing strategies for building and growing a successful brand. As a homegrown Boston company, we know our city, how to build brand awareness in it, and ways to achieve results. If you’re looking to boost your brand in Boston, read on.
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The Soofa Pedestrian Trend Tracker simplifies the process of gaining insight into pedestrian data trends. Soofa partners can access the tool online, anytime, anywhere.
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We sat down (virtually) with marketers from REI and Jack’s Abby Brewing to discuss the importance of hyperlocal marketing and how to do it effectively to build engagement on a local level.
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