GrubStreet, a non-profit creative writing center, has been a beacon for aspiring writers and literary enthusiasts in Boston since 1997. We spoke to Nora Meiners, Marketing Operations Manager for GrubStreet, to learn more about why they chose Soofa for their recent OOH campaign and the positive impact they're seeing so far.
Read MoreCheck out a summary and video of our recent webinar: Optimizing Your Ad Budget During Political Advertising Seasons, hosted by OOH experts Susan Remkiewicz and Chris Farnkopf. While political advertising seasons may present challenges, they also create opportunities for brands that are willing to think outside the box. With the right partners and a strategic approach, advertisers can successfully navigate this competitive landscape and achieve their campaign goals.
Read MoreThe American Foundation for Suicide Prevention is currently running a vibrant static advertising campaign on Soofa Signs to promote their annual, “Out of the Darkness” community walks. We spoke with Jessica van der Stad, Executive Director of AFSP’s Massachusetts chapter to learn why they chose Soofa Signs for this impactful cause.
Read MoreStop and Shop, a large New England grocery store chain, recently took over Boston-area Soofa Signs to promote their new store location in Allston Yards. With stores in operation since 1918, Stop and Shop is a pro at knowing how to extend their brand reach with strategic communication and advertising. Learn why they chose Soofa and how their static ads earned them over two million impressions.
Read MoreThe New England Revolution, one of Major League Soccer's (MLS) premier teams, is celebrating another successful out-of-home (OOH) advertising campaign on Boston-area Soofa Signs. Soofa’s partnership with New England Revolution has been ongoing since 2019, and continues to set the standard for effective, community-centered advertising in the sports industry.
Read MoreThe North of Boston Convention and Visitors Bureau’s innovative Soofa approach aimed to build brand awareness and attract visitors to the Boston area from beyond the local region. In an insightful conversation, Nancy Gardella, Executive Director of North of Boston, shared her experiences and takeaways with CVB’s digital Soofa campaign.
Read MoreJim Glaser, a personal injury lawyer based in Boston, recently launched an eye-catching advertising campaign utilizing Soofa Signs to promote his business, Jim Glaser Law. Here’s why this OOH campaign approach positions Glaser as a forward-thinking leader in the legal industry.
Read MoreEvents at a large scale often require extensive planning, communication efforts, and on-site organization to ensure people are safe and that the event runs smoothly. Enter Soofa Signs, the solar-powered, flexible communication platform designed to make event information more accessible than ever. Here are some Soofa Sign features that take the stress out of running or attending a large event.
Read MoreSoofa Signs can now attend your events! We were recently at the 2024 Premier Lacrosse League (PLL) Opening Weekend in Albany New York, where Soofa Signs provided important information to fans like way-finding, event scheduling, and more.
Read MoreWe attended Smart City Expo 2024 in New York! Our founder, Jutta Friedrichs, and our Senior Marketing Director, Kiel Hauck, represented Soofa at the event as they made connections with industry leaders and sparked ideas for the future of Soofa Signs.
Read MoreThe 2024 Main Street Now Conference in Birmingham, AL, was full of connections, insights, and shared passions for revitalizing main streets and downtown areas. One of our Government Affairs Representatives, Jonathan Wise, represented Soofa at the event.
Read MoreAt the recent African American Mayors Association (AAMA) annual conference in Augusta, GA, our City Customer Success Manager Jana Stewart represented Soofa and engaged with influential mayors and potential technology partners. The event provided a platform for networking, learning, and identifying avenues for collaboration in addressing unique challenges faced by cities across the nation.
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