UMassFive is a credit union located primarily in Western and Central Massachusetts. They first partnered with Soofa back in 2021 to bring their signature purple color to Soofa Signs in Downtown Northampton, in collaboration with the city of Northampton. Since then, the Soofa and UMassFive partnership has only continued to grow.
Read MoreAs our engineering team works with landowners to bring more software updates to Soofa Signs, here’s a breakdown of what widgets landowners can take advantage of now, and how they work.
Read MoreMain Street America hosted their annual conference, Main Street Now, in Boston, MA last week, and one of our City Growth Representatives, Jane Clark represented Soofa at the event in person. Read more about the four day event here!
Read MoreAugusta partnered with Soofa to bring our solar powered neighborhood signs to their community, and have been inspired by how people use them. We talked to Katherine Bonner, Project Coordinator for Downtown Development Authority of Augusta, to see how the community has been using their three Soofa Signs and what they think.
Read MoreEver wonder how Soofa collects and presents it’s foot-traffic data? Pedestrian data is one of the most valuable insights we provide our partners, and it’s always secure and anonymous. Learn more about the process here.
Read MoreA Facebook widget option recently launched on all Soofa Signs, which gives landowners the chance to connect their city Facebook page to their Soofa Signs. Sharing local updates is now easier than ever for cities, and here are three examples of how they are using Facebook to do it.
Read MoreGroupM, WPP’s media investment group, recently released an update to their carbon calculator, which promises an accurate and omni-channel experience for brands looking to track their advertising carbon footprints. Read more here.
Read MoreAlthough out-of-home is one of the oldest advertising mediums, it continues to be impactful for both advertisers and audiences for a number of reasons. Here are some benefits to outdoor advertising around events! Read more here.
Read MoreIn a study done by the Out of Home Advertising Association of America (OAAA) and the financial advisory firm Solomon Partners, an analysis of consumer data shows that OOH is the leading ad platform for consumer recall. Read more here.
Read MoreWant to make the most of your advertising campaign? It’s time to think deeper about the best way your brand can connect with your intended audience. Here’s what to keep in mind when developing your hyperlocal campaign with Soofa.
Read MoreIn 2022, Soofa went through changes both big and small. From new additions to our team, exciting partnerships, city expansions, and in person events, we’re proud of what we've accomplished as a startup in the past year. Read more here.
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