Hyperlocal marketing strategy in 5 easy steps. From large to small business marketing efforts, local brand awareness is the key to lasting community brand loyalty. Learn how to effectively target, engage, and build brand fans.
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Community asset sponsorships (CAS) help businesses build local engagement and generate revenue in key markets. If your mission is to target a specific audience or establish a strong presence in a community, then a CAS is for you. Learn how to plan for one today.
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Soofa Signs have made their way to the vibrant and bustling city of Miami, Florida, through a partnership between Soofa and the Miami-Dade County Department of Transportation and Public Works
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Building brand awareness is one of the most essential, top-funnel marketing strategies for building and growing a successful brand. As a homegrown Boston company, we know our city, how to build brand awareness in it, and ways to achieve results. If you’re looking to boost your brand in Boston, read on.
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Soofa’s Director of Growth, Sam Ward, joins Dave Haynes on the Sixteen:Nine Podcast to discuss how Soofa is setting itself apart in the realm of smart city display solutions.
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Soofa Signs arrived in Atlanta in 2018 and quickly expanded within the city limits. Soofa has now expanded outside of the City of Atlanta with a recent installation in nearby Sugar Hill, GA.
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The Soofa Pedestrian Trend Tracker simplifies the process of gaining insight into pedestrian data trends. Soofa partners can access the tool online, anytime, anywhere.
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2020 was unlike any other I’ve experienced in my lifetime—and while challenging, unpredictable, and difficult, it showed us how powerful resilience, innovation, and teamwork can be.
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After rapid expansion in the Greater Boston area, Soofa Signs have arrived in Amherst, MA, located two hours west of Boston. The Town of Amherst is helping to bridge the digital divide by bringing Soofa Signs and charging cores to Amherst’s downtown center.
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Town of Watertown has installed Soofa Signs to amplify the town’s public communications, sharing town updates, meeting agendas, and up-to-the-minute emergency messaging regarding COVID-19 and other emergent situations.
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Soofa has created the first OOH platform that invites the viewer to engage directly with a brand. The advertiser custom-designs a full-screen ad with information, updates, and poll questions designed to allow pedestrians to interact with the Sign and the brand.
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We sat down (virtually) with marketers from REI and Jack’s Abby Brewing to discuss the importance of hyperlocal marketing and how to do it effectively to build engagement on a local level.
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