On December 6th 2022, members of the Soofa marketing and sales team hosted a webinar titled “The Untold Impact of OOH Advertising” illuminating the environmental impacts out-of-home campaigns have on the planet. Read more here.
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During the height of Hurricane Ian’s path of destruction through Central Florida, Soofa Signs delivered key information to residents in support of first responders and key civic leaders.
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Something that sets Soofa apart from other advertising options is Soofa Talk, our online platform that helps partners customize their campaigns and see real-time results. Here are some of our favorite features of the platform.
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Soofa recently partnered with Adkom, one of the largest OOH networks in the industry. Adkom connects platforms such as billboards and digital street signs with brands that fit them best. Soofa’s addition to the Adkom network will add a unique and sustainable opportunity for advertisers moving forward. Read more here.
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With the growing effects of climate change, sustainable practices become increasingly important for everyone, and advertisers are no exception. As more brands publicly promote an eco-friendly approach through digital advertising, how much are these ads actually costing the planet? Here’s how to get started with creating a carbon neutral campaign for 2023.
We all have a role to play when it comes to the decarbonization of our planet, and the ad industry is no different. A recent survey sought to understand what Americans think about the ad industry’s involvement in the climate crisis, and the results were telling.
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For our city and advertiser partners, the goal is connectivity. See how Soofa Signs make connections possible through our polling widget.
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Hyperlocal advertising with Soofa provides rare location opportunities and diverse audience choices, and advertisers can create campaigns with us that will resonate with their specific target group. Read more to learn how hyperlocal advertising can lead to more successful and engaging campaigns.
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Although billboards are the most common form of out of home advertising law firms use, there's a better and sustainable option out there: solar powered Soofa Signs. Here’s why Soofa Signs can yield positive results for personal injury attorneys, and why advertising is so important to this industry.
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Soofa’s City Growth team recently attended the MOVE America conference in Austin, Texas. It provided an amazing opportunity to share Soofa’s sustainable message with transit authority leaders and other startups. Read more to see what we got up to at the event.
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One of the best parts about out of home media is that there are plenty of ways to measure return on investment or effectiveness of a campaign. So, what are the most common and impactful ways to measure your OOH campaign? Here are a few examples, and how Soofa Signs can measure success.
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As the OOH industry continues to expand, new advertising options like Soofa are challenging traditional platforms like digital billboards. Here’s what sets Soofa Signs apart from digital billboards as an outdoor advertising platform.
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