Something that sets Soofa apart from other advertising options is Soofa Talk, our online platform that helps partners customize their campaigns and see real-time results. Here are some of our favorite features of the platform.
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Soofa recently partnered with Adkom, one of the largest OOH networks in the industry. Adkom connects platforms such as billboards and digital street signs with brands that fit them best. Soofa’s addition to the Adkom network will add a unique and sustainable opportunity for advertisers moving forward. Read more here.
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With the growing effects of climate change, sustainable practices become increasingly important for everyone, and advertisers are no exception. As more brands publicly promote an eco-friendly approach through digital advertising, how much are these ads actually costing the planet? Here’s how to get started with creating a carbon neutral campaign for 2023.
We all have a role to play when it comes to the decarbonization of our planet, and the ad industry is no different. A recent survey sought to understand what Americans think about the ad industry’s involvement in the climate crisis, and the results were telling.
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For our city and advertiser partners, the goal is connectivity. See how Soofa Signs make connections possible through our polling widget.
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Hyperlocal advertising with Soofa provides rare location opportunities and diverse audience choices, and advertisers can create campaigns with us that will resonate with their specific target group. Read more to learn how hyperlocal advertising can lead to more successful and engaging campaigns.
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Although billboards are the most common form of out of home advertising law firms use, there's a better and sustainable option out there: solar powered Soofa Signs. Here’s why Soofa Signs can yield positive results for personal injury attorneys, and why advertising is so important to this industry.
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One of the best parts about out of home media is that there are plenty of ways to measure return on investment or effectiveness of a campaign. So, what are the most common and impactful ways to measure your OOH campaign? Here are a few examples, and how Soofa Signs can measure success.
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As the OOH industry continues to expand, new advertising options like Soofa are challenging traditional platforms like digital billboards. Here’s what sets Soofa Signs apart from digital billboards as an outdoor advertising platform.
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A new report shows that nearly two-thirds of marketers are now tracking the carbon emissions generated by their digital advertising campaigns. Here’s how sustainable advertising options like Soofa can drastically cut down on a brand’s carbon footprint and help begin their carbon neutral process.
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With steadily increasing outdoor activity and travel post-pandemic, out of home advertising (OOH) continues to expand and remains the second fastest growing platform for brands. Here are five reasons why out of home advertising is beneficial to advertisers.
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Out of home advertising has been used for almost two centuries, and has now become one of the most impactful ways for businesses to communicate with their consumers. As the OOH industry continues to grow today, more large and small companies are getting involved, suggesting that advertising can be very impactful when using out of home platforms
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