A new report shows that nearly two-thirds of marketers are now tracking the carbon emissions generated by their digital advertising campaigns. Here’s how sustainable advertising options like Soofa can drastically cut down on a brand’s carbon footprint and help begin their carbon neutral process.
Read MoreWith steadily increasing outdoor activity and travel post-pandemic, out of home advertising (OOH) continues to expand and remains the second fastest growing platform for brands. Here are five reasons why out of home advertising is beneficial to advertisers.
Read MoreOut of home advertising has been used for almost two centuries, and has now become one of the most impactful ways for businesses to communicate with their consumers. As the OOH industry continues to grow today, more large and small companies are getting involved, suggesting that advertising can be very impactful when using out of home platforms
Read MoreIt’s important for Soofa to measure ROI so advertisers and cities can see how their campaigns are performing. We’re able to help our customers calculate ROI in a number of ways to help them meet their various advertising goals.
Read MoreA solar-powered approach is what makes Soofa different from most outdoor advertisers. Learn why more and more companies are joining in on the sustainable outdoor advertising movement.
Read MoreThings are changing by the minute as cities receive new guidance, monitor vaccination rates, and prepare to reopen. Get the up-to-date guidance and resources to help monitor the situation and prepare your community.
Read MoreOutdoor / out-of-home (OOH) advertising is one of the earliest yet most adaptive forms of advertising. Think billboards, bus stops, ads on the sides of trucks, and those you see in shopping malls. Learn about the different types of outdoor advertising and discover what types are right for your business.
Read MoreWe sat down with leaders in the employer brand and recruitment marketing spaces to get their definition of a strong employer brand, best promotional practices, and tools for measuring success.
Read MoreA year into the COVID-19 pandemic, a third federal COVID-19 relief package—the American Rescue Package—has been signed into law. With it comes additional funding reserved specifically for city governments to spend as needed.
Read MoreBuilding brand awareness is one of the most essential, top-funnel marketing strategies for building and growing a successful brand. Soofa Signs are proud to have lived in Atlanta since 2018, and we’ve learned plenty about the city since. Continue reading for our key learnings on building brand awareness in Atlanta.
Read MoreHyperlocal marketing strategy in 5 easy steps. From large to small business marketing efforts, local brand awareness is the key to lasting community brand loyalty. Learn how to effectively target, engage, and build brand fans.
Read MoreCommunity asset sponsorships (CAS) help businesses build local engagement and generate revenue in key markets. If your mission is to target a specific audience or establish a strong presence in a community, then a CAS is for you. Learn how to plan for one today.
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