One of the best parts about out of home media is that there are plenty of ways to measure return on investment or effectiveness of a campaign. So, what are the most common and impactful ways to measure your OOH campaign? Here are a few examples, and how Soofa Signs can measure success.
Read MoreAs the OOH industry continues to expand, new advertising options like Soofa are challenging traditional platforms like digital billboards. Here’s what sets Soofa Signs apart from digital billboards as an outdoor advertising platform.
Read MoreA new report shows that nearly two-thirds of marketers are now tracking the carbon emissions generated by their digital advertising campaigns. Here’s how sustainable advertising options like Soofa can drastically cut down on a brand’s carbon footprint and help begin their carbon neutral process.
Read MoreWith steadily increasing outdoor activity and travel post-pandemic, out of home advertising (OOH) continues to expand and remains the second fastest growing platform for brands. Here are five reasons why out of home advertising is beneficial to advertisers.
Read MoreOut of home advertising has been used for almost two centuries, and has now become one of the most impactful ways for businesses to communicate with their consumers. As the OOH industry continues to grow today, more large and small companies are getting involved, suggesting that advertising can be very impactful when using out of home platforms
Read MoreSoofa Signs have reached Milpitas, California, making them the eighth city in the state to use our solar-powered communication platform. The Soofa Signs are located near key places of community gatherings, allowing residents to engage in city happenings and see public service announcements.
Read MoreOur Soofarians recently gathered at the Soofa headquarters in Cambridge, MA, for an exciting week of fun activities and bonding! Read about what made this in-person event so special for our remote Soofa team.
Read MoreCongratulations are in order for valued Soofa customer Groveland, Florida, for winning the 2022 FLGISA Technology Achievement Award for “Innovative Use of Technology to Service the Public.”
Read MoreIt’s important for Soofa to measure ROI so advertisers and cities can see how their campaigns are performing. We’re able to help our customers calculate ROI in a number of ways to help them meet their various advertising goals.
Read MoreA solar-powered approach is what makes Soofa different from most outdoor advertisers. Learn why more and more companies are joining in on the sustainable outdoor advertising movement.
Read MoreFive impressive vinyl wrapped Soofa Signs were utilized throughout the most heavily foot-trafficked areas of the Seaport District.
Read MoreThe D.C. Department of Energy & Environment (DOEE) and Living Classrooms, an experiential learning organization, has brought Soofa technology to Kingman and Heritage Islands Park.
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